overviewin this course you will learn all you need to know to become a digital marketing expert. as you surely know, digital marketing specialists are in high demand and well paid.content- digital marketing strategy- market research- crowdsourcing- web development and design- writing for the web- mobile development- email marketing- online advertising- affiliate marketing- search engine marketing- search engine optimisation- ppc advertising- and much moreduration10 monthsassessmentthe assessment will take place on the basis of one assignment at the end of the course. tell us when you feel ready to take the exam and we’ll send you the assignment questions.study materialthe study material will be provided in separate files by email / download link.
business · 2024
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zusammenfassung: this book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. it not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing; as well as offers several real cases of practicing marketing technologies. it carefully describes how modern businesses offer their value propositions both digitally and physically applying emerging technologies specifically marketing technologies (martechs) and how consumers are using these new technologies particularly artificial intelligence (chatgpt/ openai). it investigates why consumers are so intrigued and interested in digital relationships, interaction, and shopping experiences. it critically examines and argues that digital marketing has become popular among businesses as they are attempting to serve their customers better by taking advantage of using digital marketing technologies (marketchs)
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